The new Amazônia Logo (and brand)
The Brazilian Amazon now has a brand and a logo, with the intent of promoting the 9 states it occupies as a tourist destination! And wow, that logo is a thing of beauty.
The entire branding is pretty neat, but the logo is especially stunning. Each letter is based on real curves of the Amazon river (the longest river in the world), and each letter is also from a different state! Great taste and great execution, here. And all made in Brazil. 🇧🇷
And not only the logo, but they also made a type font called Igaratype, and you can play around and let the Amazon river spell out whatever you want in this live playground.



