Matt Fantinel.

We may have tools that allow us be “100x more productive” now, but our brain is the same lump of meat it was thousands of years ago. What happens when it can no longer keep track of the things we are doing?

This bottleneck is what’s happening in our brains. When you ask a machine to build infinite apps, it will do that. When you ask a machine that generates more tasks, it will do that. […] You didn’t fix the bottleneck, you moved it downstream.

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At the end of the chain of 10,000-watt GPUs sitting in a data center in Iowa is the 40-watt lump of meat inside your skull. It’s an incredible, efficient, miraculous lump of meat that has millions of years of bio-engineering behind it… but understanding is the new bottleneck. If brains are a scarce resource, then we should take care to not over-produce inventory.

The Brazilian Amazon now has a brand and a logo, with the intent of promoting the 9 states it occupies as a tourist destination! And wow, that logo is a thing of beauty.

The entire branding is pretty neat, but the logo is especially stunning. Each letter is based on real curves of the Amazon river (the longest river in the world), and each letter is also from a different state! Great taste and great execution, here. And all made in Brazil. 🇧🇷

And not only the logo, but they also made a type font called Igaratype, and you can play around and let the Amazon river spell out whatever you want in this live playground.

Another great article by Josh explaining a neat little trick on how to make the header of a website dynamic… by having it not do anything at all. Don’t worry, it’s quite simple and he explains it way better than I ever could.

Bonus points for not requiring a single line of JavaScript.